case study - moose mountain constructionMoose Mountain Construction: Custom Home Builder Website Redesign.
Moose Mountain Construction had outgrown their original website. Years had passed, the platform was breaking down, and the site no longer reflected who they were. Now they rank #1 on Google for “Custom home builder in Hartland, NB.” Here's what changed.
Seven years is a long time.
The platform was breaking down
WordPress needed constant plugin and security updates, and the site had started to slip.
The business had moved on
A bigger team, a sharper focus, and a new concept, Resilient Homes. The old blue and orange look no longer fit.
It was hard to find and contact
SEO and mobile were out of date, and inquiries went through an off-site Google Form.
A full rebuild on a better foundation.
Four changes that brought the site up to where Moose Mountain is now.
[ The solution ]
WordPress to Squarespace
Moving off WordPress removed the plugin and security-update upkeep. The new site is mobile-first and easy for Jesse and Nicole to update themselves.
A brand refresh
The blue and orange palette gave way to earthy neutrals, deep tones, and clean typography. The logo stayed, and the overall feel shifted to match their vision: warm, grounded, sophisticated.
A page for every service
Custom Homes, Renovations, Hybrid Contracting, and Guided Design Support each got a dedicated page, so the right client finds the right service. Resilient Homes sits alongside them, ready for when it launches.
Search basics and a better inquiry form
Keyword research for the New Brunswick custom home market, plus title tags, meta descriptions, headings, and alt text throughout. A “Start Your Project” form replaced the off-site Google Forms.
"Rachel at Open Tree Creative was incredible to work with. She's thoughtful, insightful, and genuinely creative — but what I appreciated most was how patient she was and how well she guided the entire process. She really took the time to understand what we were trying to do and helped bring it to life in a way that feels true to us."
See the site live.
Number one on Google for “custom home builder in Hartland, NB”
[ start your project ]Has your business outgrown your website?
If your site was built years ago and hasn’t kept up with where you business has gone, I can rebuild it around the business you run today.