Strategy, Copy, Design & SEOCustom Website Design for Businesses and Nonprofits
If your website looks fine but nobody’s reaching out, the problem is usually what it says, whether anyone can find it, or whether it earns their trust. I fix all three in one project, and your new site goes live 2 to 4 weeks after kickoff.
[ The Reality ]Why isn’t anyone reaching out?
If your website looks fine but nobody’s reaching out, the problem is usually whether anyone can find it, what it says, or whether it earns their trust. I fix all three, handling the strategy, copy, design, and SEO in one project.
01They can’t find you.
The Problem:
People search for what you do, and your site doesn’t show up. So they call someone else.
The Fix:
I learn what your customers type into Google, then build each page around those searches with the setup search engines look for. When someone nearby searches for what you do, your site is ready to show up.
02They can’t tell what you do.
The Problem:
Visitors land on your site and can’t quickly tell what you offer, who it’s for, or what to do next. So they leave.
The Fix:
I write every page for you in plain words that sound like you, and give each page one clear next step. Visitors can tell right away they’re in the right place and how to reach you.
03They don’t trust it.
The Problem:
If your site looks dated or doesn’t match the quality of your work, people assume your business does too.
The Fix:
I design your site to look as good as your work, with room for reviews and real projects, so people feel confident reaching out.
Two recent sites, both #1 on Google.
Case study: The Living Room
The Living Room is a prayer ministry in Henniker that started with a bare-bones template site. It now ranks first on Google for searches like "prayer in Henniker," "prayer ministry in Henniker," and "retreat Henniker NH." I rebuilt their site from the ground up with original photography, copy for both people seeking prayer and the donors who support them, and local SEO.
Case study: Moose Mountain Construction
Moose Mountain Construction is a custom home builder in Hartland, New Brunswick. It now ranks first on Google for "custom home builder Hartland NB," and they've had more inquiries since launch. I moved their 7-year-old WordPress site to Squarespace, refreshed their brand, and set up SEO so homeowners in their area can find them.
How I get you there.
Your site goes live 2 to 4 weeks after kickoff. Every client gets a private portal with your timeline, tasks, files, feedback, and approvals in one place, so you always know where things stand and what I need from you.
Discovery & Strategy
It starts with a free 30-minute call to talk through your goals and see if we're a good fit. Once we're working together, you send your logo, photos, and logins, and a strategy session helps me understand your clients, what sets you apart, and how your site should be organized. With everything in hand, we kick off.
Design & Content
We settle on your brand direction first, so the design feels like you from the start. I write your copy as I build, so the words and layout work together. You see your homepage first, and your feedback shapes the rest. Once every page is in place, I walk you through the whole site and refine it based on your notes.
Launch & Support
Before your site goes live, I connect your domain, set up search and analytics, and test everything on phones, tablets, and desktops. After launch, you get 30 days of support and a short course on updating your Squarespace site, so you can make changes yourself with confidence. If you'd rather hand it off, a monthly support plan keeps your site current.
Hi, I'm Rachel, owner of Open Tree Creative.
I started Open Tree Creative to help local businesses and nonprofits get found online and build websites they're proud to send people to. I'm based in Concord and work with clients across New Hampshire and the US.
- You work with me from the first call to launch
- Building websites since 2010
- Squarespace Circle member
- Trained in web accessibility and SEO
Who it's for: Whether you run a business, build homes, lead a nonprofit, or serve a church.
New & Growing Businesses
Launching something new or replacing a static brochure site? I build a custom Squarespace site with clear messaging, a page structure built for search, and an easy way for customers to reach you.
Home Builders & Remodelers
Galleries organized by project, clear service areas, and an inquiry form that asks the right questions, so homeowners see the quality of your work and start the conversation.
Nonprofits
Clear paths for donors, volunteers, and the people you serve, in a site your staff can update without calling a developer.
Churches & Ministries
Service times, what to expect on a first visit, and simple paths to events, giving, and ways to serve, all in a site your team can keep current.
What a custom Squarespace website costs
Starting at
The Full Build Custom website package
For growing businesses and nonprofits ready for a fully custom site, with the strategy, copy, and brand styling done for you.
- Custom Squarespace website design
- Website copy, written for you
- A web color palette and font pairing built around your logo
- Up to 6 core pages
- Live 2 to 4 weeks after kickoff
- Two revision rounds
Standard on every project
- Strategy session
- Setup for Google and AI search
- Accessibility best practices
- Third-party integrations
- 30 days of support after launch
Free, 30 minutes. You'll leave with a clear next step.
Not ready for a call? Send me your project details.
Custom website questions, answered.
The things most people ask before reaching out. If yours isn't here, ask me directly.
The Full Build from Open Tree Creative starts at $5,000 for a 6-page website, live 2 to 4 weeks after kickoff. That includes strategy, brand styling, copywriting, design, SEO foundations, and accessibility best practices. The final price depends on your page count, features, and content needs. We talk through the scope on your discovery call, and you see the full scope, price, and launch date in your proposal before any work begins.
Yes. If your brand is established and you'd rather write your own copy, I offer Foundation websites starting at $2,000. A Foundation site is a simpler Squarespace build of up to 5 pages, made with Squarespace's own design tools around your existing content and branding. Brand styling and copywriting aren't included.
Bring your logo, fonts, color palette, and copy, and we'll start with a discovery call to talk through the build. If your copy isn't finished yet, I send you a content workbook once we confirm your sitemap, so you know what each page needs. Foundation sites still get the same on-page and technical SEO foundations as every project I build.
I work with service-based businesses and organizations in New Hampshire and across the US. That includes home builders and remodelers, design and architecture firms, professional services, health and wellness practices, musicians and artists, independent schools, churches and ministries, and nonprofits.
At Open Tree Creative, you work directly with me from start to finish. I'm your strategist, designer, copywriter, and developer, so you always know who you're talking to, from your first call to launch.
Your logo, your photos, your privacy policy text, and logins for your domain and any tools your site connects to. You also need one person who can make decisions, and time for a strategy session and two review calls.
Once everything is in, I book your kickoff, and your launch timeline starts from there.
Yes, a few, and they're paid directly to the companies that provide them, not to me. Every site needs a domain name and a Squarespace Core plan, which covers your hosting.
Depending on your site, you may also pay for font licenses, stock photos, third-party tools like booking or email software, and a privacy policy service. I'll flag anything your site needs before we start, so there are no surprises in your proposal.
It's included. Every site I build gets on-page and technical SEO foundations: page titles and descriptions, clear headings, clean page addresses, image descriptions, and connecting your site to Google. With The Full Build, I also write your copy around the searches your clients make.
How well a page ranks over time still depends on what it says, but your site starts with the setup search engines look for.
I design every site with accessibility best practices, using WCAG 2.1 AA guidelines as my reference. That includes readable color contrast, clear heading structure, alt text on images, descriptive links, and layouts that work with a keyboard. Squarespace controls some of the underlying code, so I can't guarantee full compliance, but accessibility is part of every build from the start.
A 6-page Full Build goes live 2 to 4 weeks after kickoff, depending on how quickly feedback comes back and how many custom features your site needs. Kickoff happens once your logo, photos, and logins are in and your strategy session is done, so that time goes to designing, writing, and building your site.
Larger projects, like sites with a page for each service or location, or nonprofit sites with several audiences, take more time. Your proposal sets the timeline before we start.
Open Tree Creative builds only on Squarespace. It gives me the design flexibility for a custom site, and it's easy for you to manage. Once your site is live, you won't need a developer to change a photo or update a paragraph.
Yes. The domain, the Squarespace account, and all of your content are in your name. There's no long-term contract with me to keep your site live.
Every project includes 30 days of post-launch support for tweaks and questions. After that, if you'd rather have updates handled for you, my monthly website support plans start at $149/mo.
[ start your project ]Let’s build a website your work deserves.
Book a free 30 minute discovery call to talk through your goals, timeline, and scope. Or fill out a quick project form if you'd rather write it first.