WEB DESIGN SERVICES — Concord, NEW HAMPSHIREStrategic Custom Website Design for NH Businesses & Nonprofits
A thoughtful website goes beyond aesthetics. Based in Concord, NH, Open Tree Creative combines brand strategy, SEO foundations, copywriting, and custom Squarespace development to build websites that build trust and drive action.
Designed for organizations that are ready to grow.
Whether you're launching a new venture, refreshing an outdated site, or expanding a mission-driven organization, your website should do more than look professional. It should inspire confidence, communicate trust, and make it easy for visitors to take the next step.
Based in Concord, NH. We serve clients throughout New Hampshire, across New England, and throughout the US.
Launching a New Business
Get a strategic digital foundation from day one. Perfect for New Hampshire startups looking to establish credibility, rank locally, and capture early leads.
Refreshing an Outdated Site
Transform a static brochure site into an active growth channel. We modernize legacy websites with custom Squarespace layouts built to convert.
Nonprofits & Schools
We build accessible websites for schools, nonprofits, and educational groups, so parents, donors, and community members can find what they need and act.
Why isn't your website generating leads?
Most websites lose leads for one of three reasons: unclear brand strategy and copy, weak SEO and AEO visibility, or a design that doesn't build trust.
Complete Website Package
For growing businesses and nonprofits ready for a fully custom build, copy and brand styling included.
- Custom-coded design
- Up to 8 pages
- Messaging + website copy
- Custom brand styling
Standard on every project
- Strategy session
- SEO foundations
- Third-party integrations
- 30 days post-launch support
Featured Case Studies
The Living Room
A prayer and retreat space transformed from a generic template into a custom Squarespace design, complete with a unified brand strategy, multi-room navigation, and a local SEO foundation built to be found.
Moose Mountain Construction
A 7-year-old WordPress site rebuilt from the ground up — new platform, refreshed brand, and an SEO foundation built to be found.
Hi, I'm Rachel, owner of Open Tree Creative.
I've spent over 20 years building websites. I started Open Tree Creative in 2010 to help local businesses and nonprofits get found online and build websites they're proud to send people to.
When you work with me, you talk to me from the first call to launch. I handle your strategy, write your copy, design every page, and set up your technical SEO myself.
- Direct 1:1 collaboration from kickoff to launch
- Strategy, copywriting, design, and SEO included in every custom build
- Building custom websites since 2010
How I get you there.
A straightforward path from first conversation to finished site. You'll always know where things stand, what's next, and what's needed from you.
Discovery
A free 30-minute conversation to understand your business, your goals, and what's not working with your current web presence. I come back with a clear picture of what you need: a recommended page structure, a project scope, and an estimate.
Strategy
This is where I get into the weeds. During the strategy session, I ask detailed questions about your clients, your process, how you talk about your work, and what makes you different. This session sets the direction for your sitemap, branding, content, and design, so every piece that follows is anchored to the same strategy.
Branding
Using the direction set in strategy, I build out your brand board. You review it and sign off before design begins.
Design
With your brand in place, I build your site in Squarespace, beginning with the home page so you can give feedback before I build out the rest.
Content
With the design in front of you, I write your website's copy — shaped to fit the pages that are already built, and optimized for SEO. You review and approve it before launch prep begins.
Launch
Before your site goes live, I run through technical checks: page speed, mobile responsiveness, redirects, and SEO and analytics connections. Once everything passes, your site launches.
Support
Post-launch, you get 30 days of support and a personalized toolkit page, which includes a self-paced course on updating your Squarespace site, relevant links, brand assets, and sometimes a short video walkthrough built around your specific site. If you'd rather not manage things yourself, a monthly website support plan keeps it current — content updates, photo swaps, and SEO monitoring.
Questions, answered.
The things most people ask before reaching out. If yours isn't here, ask me directly.
Websites with Open Tree Creative typically start at $5,000. The exact price depends on the full scope of your project, including page count, features, and content needs, and we figure out the right structure together during the strategy session. Projects move above the starting rate when they include things like more pages than a typical small-business site, added features like booking and scheduling tools or e-commerce, or heavier content needs such as large amounts of copywriting, converting existing documents like newsletters into web pages, or extensive photo curation. You'll always see the full scope and price before any work begins, so there's no guessing.
If your brand is already established and your copy is written and SEO-ready, design-only is available. Bring your fonts, color palette, logo, and finished copy, and we'll start with a discovery call to talk through the build itself. Every build still includes basic technical SEO regardless of who writes the copy: page titles, meta descriptions, heading structure, clean URLs, site speed, and mobile friendliness. Price and timeline depend on the site and get set on the call.
Open Tree Creative works with service-based businesses and organizations that are ready for a professional online presence that matches the quality of their real-world work. This includes home builders and remodelers, design and architecture firms, professional services, health and wellness practices, musicians and artists, independent schools, and nonprofits — across New Hampshire and the US.
At Open Tree Creative, you work directly with me from start to finish. I'm your strategist, designer, copywriter, and developer, so you always know exactly who you're talking to, from your first call to launch.
No. Most projects stall because the business owner is overwhelmed by the homework of writing content. Open Tree Creative handles the copywriting, interviewing you to capture your voice while making sure the text is structured to convert visitors and rank on Google.
Technical SEO is built into every project from day one. This includes keyword research, page structure, meta tags, schema, and Google Search Console setup. You start with a solid foundation ready to rank, with no surprise add-on fees.
Open Tree Creative works with one client at a time, so the process is efficient. Most projects move from the initial strategy session to launch-ready in 4 to 6 weeks, depending on complexity and how quickly feedback comes back. Larger or more complex projects, like nonprofit sites with multiple audiences, can run longer — that timeline is always set during the proposal stage.
Open Tree Creative builds on Squarespace because it offers the best balance of high-end design flexibility and easy management. Once your site is handed off, you won't need a developer just to change a photo or update a paragraph.
Yes. You own the domain, the hosting account, and all of the content. You're never locked into a proprietary system or a long-term contract just to keep your site live.
Every project includes 30 days of post-launch support for tweaks and questions. After that, Open Tree Creative offers ongoing monthly website support plans, starting at $149/mo, if you'd rather have updates handled for you than manage the site yourself.
Let's build a website your work deserves.
Book a free 30-minute discovery call to talk through your goals, timeline, and scope. Or fill out a quick project form if you'd rather write it out first.