Web Design for NH Home Builders and Remodelers
Your best work is already built. Your website should show it to the homeowners searching for you.
I build Squarespace websites for custom home builders and remodelers around your real project photos, written in the words homeowners search when they're planning a build. Your site goes live 2 to 4 weeks after kickoff, and your finished homes do the selling in Concord, Manchester, Nashua, and across New Hampshire.
A home builder website has two jobs: show your homes and start the conversation.
Homeowners planning a new home or a major remodel look at the homes you've built to decide if you're the right fit. Then they look for an easy way to tell you about theirs. I build your site around both steps.
[ How I build for both ]
Show the Homes You've Built
Galleries of your finished homes and remodels, organized by project, with the story behind each build, so a homeowner can judge your craftsmanship before they reach out.
Make It Easy to Start a Project
A short form that asks about project type, town, land, budget, and timeline, so your first conversation starts with the details you need.
[ Case Study ]
A recent home builder website, now #1 for local Google search
Case study: Moose Mountain Construction
Now number one on Google for "custom home builder Hartland NB," with more inquiries since launch.
Moose Mountain is a family-run custom home builder in Hartland, New Brunswick. I moved their 7-year-old WordPress site to Squarespace, refreshed their brand, built project galleries around their finished homes, and set up local SEO so homeowners in their area can find them.
"She really took the time to understand what we were trying to do and helped bring it to life in a way that feels true to us."
What clients say: Clients, in their own words.
"The whole experience felt clear and collaborative from start to finish."
Read full review from Nicole Thibodeau
Rachel at Open Tree Creative was incredible to work with. She's thoughtful, insightful, and genuinely creative, and what I appreciated most was how patient she was and how well she guided the entire process.
She really took the time to understand what we were trying to do and helped bring it to life in a way that feels true to us. The whole experience felt clear and collaborative from start to finish.
We're so happy with how our website turned out.
"Most notably, we regularly receive business (and compliments in that context) based on our site."
Read full review from Christine Urban, Nashua Christian Academy
Rachel at Open Tree Creative has been our website designer here at Nashua Christian Academy. We have found her to be creative and intuitive in getting to know our organization and representing us faithfully on the web. She is extraordinarily responsive in providing requested updates or changes to our web site. Most notably, we regularly receive business (and compliments in that context) based on our site. I would heartily recommend her for businesses wanting to be noticed and seeking to better reach their online target audience.
"She listens, she is patient, and everything she does is with excellence."
Read full review from Noelle Jones
HIGHLY RECOMMEND! My experience working with Rachel from Open Tree Creative was simply outstanding. Rachel is professional, genuine, insightful and extremely creative. She is highly knowledgable about website design, extremely organized and holds to what she tells you she will do. She listens, she is patient, and everything she does is with excellence. I'm deeply grateful, and I know that if you work with her, you will be too.
"She was quick to respond when I had a question or when I wanted to discuss a new project."
Read full review from Jennifer R.
Rachel is very professional. I employed her services when I was President of a non-profit organization. The website she developed for the non-profit is professional and of the highest caliber. She was quick to respond when I had a question or when I wanted to discuss a new project. She is professional, friendly, and industrious. I HIGHLY RECOMMEND her services!
[ Pricing ]
What a Home Builder Website Costs
One price covers strategy, design, copy, and local SEO. You'll see the exact scope and price in a written proposal before any work begins.
Starting at
The Full Build
A custom site built around the homes you've built and the towns you build in, written to bring in project inquiries from homeowners across New Hampshire.
- Custom Squarespace design built around your project photos
- Website copy, written for the homeowners you want to work with
- A web color palette and font pairing built around your logo
- Up to 6 core pages
- Project galleries and case studies
- Live 2 to 4 weeks after kickoff
- Two revision rounds
Standard on every builder site
- Strategy session about the projects you want and the towns you build in
- Project inquiry form
- Local SEO and setup for Google and AI search
- Client portal to track your project
- Accessibility best practices
- 30 days of support after launch
Free, 30 minutes. You'll leave with a clear next step.
Not ready for a call? Send me your project details.
[ How It Works ]
How a Home Builder Website Project Works
Your time goes to building homes, so I keep what I need from you short and specific. Your client portal lists every item and when it's due, so nothing sneaks up on you. Most builder sites go live 2 to 4 weeks after kickoff.
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Discovery & Strategy
It starts with a free 30-minute call about your business and what isn't working on your current site. Once we're working together, our strategy session covers the homes and projects you want more of, the towns you build in, and what sets your work apart.
Your part A 90-minute strategy session, a short questionnaire, and your project photos, logo, and logins.
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Design & Content
I design your site and write its words at the same time, built around your project photos and the homeowners you want to hear from, so the design and the words fit together.
Your part Two revision rounds, with notes you leave right on the site.
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Launch & Support
After your final review, your site goes live, and I stay on hand for the first 30 days. From there, you can add new projects yourself or hand updates to me.
Your part A final look before launch.
[ FAQ ]
Home Builder Website Questions
Short answers to what builders ask before starting. If yours isn't here, ask me directly.
A Full Build website from Open Tree Creative starts at $5,000 for up to 6 pages, including strategy, a web color palette and font pairing built around your logo, copywriting, design, and local SEO. The final price depends on your page count, galleries, and features. You get a written proposal with the exact scope before any work starts, and the discovery call is free.
Every site also needs a domain name and a Squarespace Core plan, paid directly to those companies, not to me. If your site needs other tools, like CRM or scheduling software, I'll flag them before we start.
Yes. I'm based in Concord, NH, and work with home builders and remodelers across the US. We meet by video call, and your site is set up for the searches homeowners run in the towns you build in, wherever they are.
Yes. Every site is set up for the searches homeowners run in your towns, with page titles, descriptions, headings, image text, page speed, and Google setup handled for you. Your site is also structured so AI search tools can read and understand it.
If you build custom homes and also take on renovations or additions, each service can have its own page. We plan which pages you need in the strategy session. Rankings take time and depend on your competition, but your site starts on solid ground.
In most cases, yes. If the platform allows it, I connect your inquiry form so new project requests go straight into the system you already use. We confirm what's possible on the discovery call.
Most builder websites go live 2 to 4 weeks after kickoff, depending on how quickly feedback comes back and how many project galleries your site needs. Kickoff happens once your photos, logo, and logins are in and your strategy session is done. If you're in a busy season, we set the dates around your schedule.
Yes. Open Tree Creative builds only on Squarespace, so when you finish a home, adding it to your site is as simple as uploading the photos to a gallery. Hosting, security, and updates are all in one place, with no plugins to keep updated, and you get a short course on updating your site.
Your Squarespace account, domain, content, and photos are all in your name, and you're never tied into a contract to keep your site online. If you'd rather not handle updates, my monthly support plans, The Root ($149/mo) and The Branch ($399/mo), take care of them.
Yes. I move your project photos and copy into the new site and redirect your old page addresses, so you keep the search visibility you've built. The Moose Mountain Construction case study walks through a WordPress move.
Yes. I use AI to organize project details, troubleshoot, write and check code, and help draft website copy. You review and approve all copy before launch, and I take full responsibility for the design, the decisions about what goes on your site, and testing that everything works.
[ start your project ]A better website can help book your next build. Let's talk about yours.
Book a free 30-minute call to talk through your current site, your timeline, and what you want it to do. Bring your questions, and you’ll get straight answers. If you’d rather write it out first, the project form works too.