Your work is awesome.
Your website should be too.
Custom website design for businesses. Brand styling, content writing, and SEO. All of it handled by one person from start to finish.
Responsive design
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Mobile websites
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Search Engine Optimization
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SEO Content Writing
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Contractors
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Remodelers
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Law Firms
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Nonprofits
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Health & Wellness
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Education
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Responsive design ✦ Mobile websites ✦ Search Engine Optimization ✦ SEO Content Writing ✦ Contractors ✦ Remodelers ✦ Law Firms ✦ Nonprofits ✦ Health & Wellness ✦ Education ✦
What I handle for you
Everything you need to look credible, get found on Google, and turn website visitors into real clients — all in one package.
Custom Web Design
A site built specifically for your business. Color, layout, and structure all designed from scratch around your brand and your customers.
- Custom brand styling — palette, fonts, visual direction
- Mobile-first, fully responsive layout
- Portfolio, gallery, and service pages
- Contact forms, booking tools, and integrations
SEO Copywriting
I write every word on your site, optimized for the searches your ideal clients are making.
- Keyword research for your specific industry
- Optimized headings and meta descriptions
- Google Business Profile alignment
- Local SEO for your specific service areas
Brand Styling
No existing brand identity? No problem. I develop the visual language that makes your business look professional.
- Professional color palette selection
- Modern typography system
- Logo refinement and visual direction
Website Support
Ongoing monthly support after launch so your site stays current without you ever having to touch a line of code or a settings panel.
- Content updates and new page additions
- Portfolio and project photo updates
- SEO monitoring and performance checks
- Priority turnaround and direct communication
How the process works
A streamlined process designed to make your website launch smooth, strategic, and low-stress. Most web projects stall because you have too much homework—that's not how I work.
Strategy first
Every project starts with a session focused on your goals and the clients you want to attract. The entire site is built around that direction.
Design direction
I handle the visual direction—layout, typography, color palette, and presentation—so your business looks polished and credible online.
SEO & copywriting
I write the website copy and structure the pages around the searches your ideal customers are already making on Google.
Launch & performance
Your site is optimized for mobile, speed, and real-world usability before launch—including forms and core SEO setup.
How we get there
A streamlined process designed to make your website launch smooth, strategic, and low-stress. Most web projects stall because you have too much homework—that's not how I work.
Discovery Call
A free 30-minute conversation to understand your business, your goals, and what's not working with your current web presence.
Strategy & Proposal
I come back with a clear plan: what pages you need, what the copy strategy looks like, what the design direction will be, and an estimate.
Design & Build
I handle everything — copy, design, build. You review two rounds of revisions and give feedback. Most clients are surprised how little work is required on their end. Typical timeline: 3–6 weeks from kickoff to launch-ready.
Launch & Handoff
Your site goes live, optimized and ready to rank. I walk you through everything — how to update photos, how to read your analytics, and what to do next.
Everything's included.
Every project includes strategy, design, copy, SEO, and launch. You won't pay for what you don't need.
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Discovery & strategy session
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Custom brand styling — colors, fonts, and overall look
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Writing for every page, built around the words people search
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On-page SEO — keywords, headings, and meta tags
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Technical SEO — local business schema, sitemap, and Google Search Console setup
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Designed to look and work great on any device
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Page speed & performance optimization
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Images optimized for search and accessibility
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Third-party integrations — forms, scheduling, reviews, and more
Complete Website Solution
Web design, content writing, brand styling, and SEO.
- ✔ Discovery & strategy session
- ✔ Custom brand styling — colors, fonts, look
- ✔ SEO-driven content writing
- ✔ Technical & On-page SEO setup
- ✔ Mobile responsive design
- ✔ Page speed & performance optimization
Monthly Support
Site maintenance and ongoing optimization.
- ✔ New pages & service sections
- ✔ Portfolio & project photo updates
- ✔ SEO monitoring & reporting
- ✔ Performance & speed checks
- ✔ Priority turnaround on requests
- ✔ Direct access — no ticketing systems
One person, start to finish.
You don’t have to figure any of it out.
Design, copy, SEO, development — it’s all handled. You just need to show up for the strategy call and give feedback along the way.
You’ll never stare at a blank page.
Most clients dread this part. I take care of it and optimize it for search, so you get words that actually work — not just words that fill space.
No handoffs.
No surprises.
When you work with me, you work with me directly. No project managers or outsourced teams. One person, from discovery to launch.
Is your website actually working?
Download the free website checklist and find out the 30 things your website needs to earn trust, show up in search, and turn visitors into leads. Sign up below ↓
I’ll send the checklist to your inbox immediately and follow up in a week to see if you have questions. No spam, just support.Trusted by people who do great work.
★★★★★
Rachel at Open Tree Creative was incredible to work with. She’s thoughtful, insightful, and genuinely creative — but what I appreciated most was how patient she was and how well she guided the entire process.
She really took the time to understand what we were trying to do and helped bring it to life in a way that feels true to us. The whole experience felt clear and collaborative from start to finish.
We’re so happy with how our website turned out.
Nicole Thibodeau
Hartland, NB
★★★★★
We regularly receive business (and compliments) based on our site. I would heartily recommend them for businesses wanting to be noticed and seeking to better reach their online target audience.
Chris Urban
Nashua, NH
★★★★★
The website she developed [...] is professional and of the highest caliber.
Jennifer R.
Concord, NH
Moose Mountain Construction
A 7-year-old WordPress site rebuilt from the ground up — new platform, refreshed brand, and an SEO foundation built to be found.
Frequently Asked Questions
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You work directly with me. Most agencies hand off projects to junior designers or account managers once the contract is signed. At Open Tree Creative, the person you strategize with is the same person writing your copy and building your site.
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No. In fact, most projects stall because the business owner is overwhelmed by the "homework" of writing content. I handle the copywriting for you, interviewing you to capture your voice while ensuring the text is structured to convert visitors and rank on Google.
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Technical SEO is built into every project from day one. This includes keyword research, page structure, meta tags, local business schema, and Google Search Console setup. You start with a solid foundation ready to rank without surprise "add-on" fees.
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Because I work with one client at a time, the process is highly efficient. Most projects move from the initial strategy session to launch-ready in 3 to 6 weeks, depending on the complexity and how quickly feedback is provided.
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I primarily build on Squarespace because it offers the best balance of high-end design flexibility and user-friendly management. Once I hand off the site, you won't need a developer just to change a photo or update a paragraph.
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Absolutely. You own the domain, the hosting account, and 100% of the content. You are never "locked in" to a proprietary system or a long-term contract just to keep your site live.
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Every project includes a recorded training session showing you exactly how to manage your new site. I also offer ongoing maintenance plans if you’d rather have me handle the updates for you.
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I work best with service-based businesses that have outgrown their current DIY website and are ready for a professional online presence that matches the quality of their real-world work. I also work with churches, schools, and other non-profits.
Your website should be your strongest closer.
If your current site isn't matching the level of expertise you bring to the table, it’s time for a digital presence that actually commands the room.