case study - The Living RoomBuilt for whoever walks through the door.
The Living Room is a walk-in prayer space in Henniker, NH, founded by Noelle Jones. Four rooms give visitors different ways to pray, whether they've spent a lifetime in church or never once walked into one. Alongside the room, Noelle offers spiritual counseling, spiritual direction, retreat facilitation, and consulting for churches building a culture of prayer in their congregations.
ClientSectorDuration
[ The Challenge ]
The previous site was a generic Weebly template. No brand identity, no photography of the actual space, nothing that told a visitor what it would feel like to walk in. The new site needed to reflect the space and the heart behind the ministry.
[ The Solution ]
We delivered brand identity, site architecture, copywriting, on-site photography and post-production, and a custom Squarespace build, with a room-by-room gallery, on-scroll microinteractions, and on-page SEO built around how people search for a space like this.
[ The Approach ]
The site had to do something the old one didn't: speak to anyone who might walk through the door. The homepage names them one by one: the church-hurt, the simply seeking, the college student carrying more than coursework, the pastor who needs a place apart. Then it lands on two words: for you.
Every room description is grounded in Noelle's own words, pulled from a strategy session and two of her podcast interviews, so the copy sounds like her talking about her own space. A footstep animation and a horizontal-scroll gallery move visitors through the four rooms the way an actual visit unfolds, one room after the next. Brand identity work gave the ministry its own visual identity: logo, wordmark, color palette, and typography built for a walk-in space, where there hadn't been one before.
[ Scope of Work ]
Everything included.
Brand identity system
Logo, wordmark, color palette, typography, mood board, and brand board.
On-site photography
Full Lightroom post-production of the space.
Site architecture
Structure and user flow built around four rooms.
Copywriting
Grounded in a strategy session and two podcast interviews.
SEO foundation
Keyword research, on-page and technical implementation, schema markup.
Custom development
GSAP microinteractions, footstep animation, horizontal-scroll gallery.
Post-launch support
Learning course, sandbox environment, and toolkit page.
"Absolutely beautiful... amazing job, Rachel. Thank you again for all your love, prayer and work that went into this. I am so excited to see what is to come. I am so grateful for how much you 'got it.' It felt like you saw me, understood, listened, and created something to match."
Need a site that sounds like the space you've built?
If your website still describes who you used to be, that's exactly the problem I solve.